Loblaw Companies Ltd. (Owner of the Superstore) and Joe Fresh Style are launching an inspired collection of stylish and well-priced cosmetics appropriately named Joe Fresh Beauty.
The ambitious range of face, lip and eye products will be available starting mid March '09 in over 250 stores across Canada. Visit www.joe.ca/beauty for specific locations.
Joe Mimran, Creative Director, Joe Fresh Style, says "The approach we've used with the fashion collection translates beautifully to cosmetics. We want to dress our customers from head to toe and that includes make-up. For us, it's always about value, style and quality."
The collection has been created to be comparable to prestige lines that are frequently used by make-up artists, found in department stores and boutiques nationwide. Every item, from cheek tint to fine tip liquid eyeliner, is designed to have superior wearability and long lasting coverage.
The Joe Fresh Beauty collection features prices ranging from $4-8 for make-up and $2-16 for brushes and accessories.
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